How do you create an integrated campaign that hits a massive home run with its target demo, transcends advertising with its cultural resonance and multi-media reach and, oh yeah, contributes to the most successful entertainment launch in history? Join T.A.G./McCann Worldgroup, San Francisco creative directors Scott Duchon and John Patroulis as they discuss the process of bringing “the big idea” – in this case, the heroic exploits of Halo character Master Chief – to life across a multitude of platforms.

Through the years, brands, advertisers and artists have collaborated on work that has proved that the union of creativity and commerce can be inspiring, authentic and “on brand”. Join graphic artists Geoff McFetridge and Robbie Conal and director Aaron Rose (Beautiful Losers) as they discuss melding their mediums with your messages, and the process and importance of creating on one’s own terms.

New developments in the digital messaging landscape – whether in the form of interactive installations, web-based applications, gaming, or entertainment environments – are dramatically transforming the way brands communicate to their audiences. Fiction meets science when interactive content, emerging media, cinematic storytelling and architecture come together to create Experience Design. Re-imagining both media content and screens, Experience Design challenges traditional forms of content creation and expands the art of the digital into the realm of the physical. Join Tali Krakowsky, head of Experience Design at Imaginary Forces, for an eye-opening panel that will illustrate how the present and future of design and branding will reside in this new discipline.

Join our BCW LA advisory panel – Human Worldwide’s Marc Altshuler, Deutsch LA’s Tom Dunlap, Harvest’s Bonnie Goldfarb and TBWA\Media Arts Lab’s Scott Trattner – as they discuss and debate the ideas presented during the day. How will your business be affected by these and other impending shifts in the creative landscape, and how can you utilize them to your benefit?