ADSHIFT
The Art of Integration: Case Study - Halo 3
September 18, 2008 - 2:00 PM to 2:30 PM -
How do you create an integrated campaign that hits a massive home run with its target demo, transcends advertising with its cultural resonance and multi-media reach and, oh yeah, contributes to the most successful entertainment launch in history? Join T.A.G./McCann Worldgroup, San Francisco creative directors Scott Duchon and John Patroulis as they discuss the process of bringing “the big idea” – in this case, the heroic exploits of Halo character Master Chief – to life across a multitude of platforms.
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