March 26, 2009

8:15 AM - 9:15 AM
Registration + Continental Breakfast
9:15 AM - 9:30 AM
Opening Remarks
9:30 AM - 10:15 AM
Advertising: A History of Lying
10:15 AM - 11:00 AM
We Tell Stories: Where Literature, Gaming and the Internet Intersect
11:00 AM - 11:20 AM
Networking Break
11:20 AM - 12:00 PM
Killzone 2: Advertising as Game play. Game play as Advertising
12:00 PM - 1:15 PM
BBDO Director's Lounge presents The Directors
1:15 PM - 2:15 PM
Lunch
2:15 PM - 2:30 PM
Ogilvy Amsterdam Presents: "BURMA"
2:30 PM - 3:15 PM
KesselsKramer wants to tell you a story 
3:15 PM - 4:00 PM
What Advertising can Learn from Radiohead
4:00 PM - 4:15 PM
Networking Break
4:15 PM - 5:15 PM
Primal Minds, Fractured Narrative
5:15 PM - 5:30 PM
Closing Remarks
5:15 PM - 6:15 PM
Cocktails