Advertising: A History of Lying

March 26, 2009 - 9:30 AM to 10:15 AM -

Marketers rank among car salesmen and politicians as the least trusted professionals, perhaps with good reason. The history of advertising has been a witch hunt of seductive claims pursued by industry regulation, and the chase has seen some outrageous moves. But in this era of blogs and Twitter, the addition of the consumer’s voice has imposed a radical shift that suddenly has marketers caught up in a race for truthfulness. This entertaining and inspiring session will uncover some of the industry’s greatest deceptive blunders, highlight success stories, and ultimately prove why truth and transparency are essential to effective and long-lasting consumer relationships.