Killzone 2: Advertising as Game play. Game play as Advertising

March 26, 2009 - 11:20 AM to 12:00 PM -

Game creator Guerrilla Studios and the digital production company Zoic Studios discuss an innovative production process developed in the creation of a “4-D” interactive commercial for the game Killzone 2. From this project’s inception, these two companies, along with clear guidance from Deutsch Advertising, strategized a multi-stage project that would simultaneously address the design and production of a 30-second television commercial with the eventual “4-D” user-playable commercial – which will be released on the PlayStation Network to bring this revolutionary interactive commercial directly to the consumer.

The presentation will examine the possibilities of immersive advertising as game play and game play as advertising. What do productions like the Killzone 2 project mean for the future? What does this mean for the future of consumer engagement? The questions pose intriguing possibilities for other industries looking to immerse the prospective buyer deeply and significantly into the advertisers’ desired experience.