KesselsKramer wants to tell you a story

March 26, 2009 - 2:30 PM to 3:15 PM -

KesselsKramer believes that we're living in a new age of storytelling, a time when a brand can tell its tale not only through traditional media, but in whatever form most suits its message. So an idea can pop up in the form of a book, a film, an advertising campaign, an exhibition or a product. In other words, KesselsKramer stands for the propagation of good ideas, of imagination over traditional limitations. Its work is constantly trying to embody this philosophy. In the past, the agency' stories have included helping to launch international hotel chain citizenM, a huge amount of communications for fashion icon Diesel, and more than 12 years of notorious advertising for the world's worst hotel, the Hans Brinker.

In its occasional spare moment, the agency has created a range of projects, including the photography book series in almost every picture, championing every day (or 'found') photography. It's also invented do, a brand whose long-running mission is to help consumers engage more actively with the products they use. And KesselsKramer is responsible for The Other Final, a documentary film about football's two lowest ranking teams playing their own alternative World Cup Final.

Today's toolbox for telling stories is getting ever larger, with fresh opportunities provided by technology and the ever-expanding skill sets of young creatives. Kessels will explore these stories, new and old, in this one off lecture.