What Advertising can Learn from Radiohead

March 26, 2009 - 3:15 PM to 4:00 PM -

“I’ve never really been a Radiohead fan. But because of the things they've done online – the way they've behaved, the stories they've told, and most importantly the way that they've told them – that’s all changed. Now I find myself looking out for what they're doing. I check out their new releases. And I've bought their albums. I'm still not sure I like Radiohead. But I've started to love the idea of Radiohead.” – Iain Tait

In this entertaining and surprising session, POKE London co-founder Iain Tait explains why an idea, well executed, can convert naysayers to followers, and how the tools of the digital space might just be the way to capture imaginations.