Mark Aink
General Manager, Schaeffer Wunsch Has SWH
As Managing Partner of S-W-H, Mark Aink steers a ship that enables strategic and creative insight to thrive. Mark began his career in advertising in 1990 at Saatchi & Saatchi where, in just 4 years, he climbed to the position of Account Director. His experience grew at Garbergs and then at TBWA where he developed as Managing Director and Client Services Director respectively. In 1998 Mark joined S-W-H as Managing Partner and has since built a strong and solid platform for the agency's success. The accomplishments of the agency during Mark's tenure have been recognised by the SAN who, in 2008, named S-W-H the Agency of the Year.
Speaking at Opening Remarks, Closing Remarks
Geert-Jan Baltus
Strategy Manager, FHV BBDO
Speaking at BBDO Director's Lounge presents The Directors
Paulus Bannink
Lead Technical Artist, Guerilla Games
Paulus Bannink started working at Guerrilla Games at the start of 2004 as a digital artist. Since 2007 he holds the position of Lead Technical Artist supervising the bridge between the programmers and the creatives. Before starting at Guerrilla Games he worked on a wide range of projects from database programming to creating special effects for movies and commercials.
Speaking at Killzone 2: Advertising as Game play. Game play as Advertising
Bob Deutsch
Founder and President, Brain Sells
Dr. Bob Deutsch, Founder and President of BRAIN SELLS, consults with agencies and corporations on "deep insights" into people's mind and mood, and applies such assessments to provide strategic branding ideas that touch souls and emotions in a primal way. Deutsch holds doctoral degrees in both Cognitive Science and Cultural Anthropology. He has worked in strategy rooms on Pennsylvania Avenue, in War Rooms on Madison Avenue, as well as in primeval forests in Africa, New Guinea and the Amazon where he studied chimpanzees and preliterate tribes. Dr. Bob, as he is fondly know to
Speaking at Primal Minds, Fractured Narrative
Geertje Hoek
Manager Liberty Films, FHV BBDO
Three years ago Geertje Hoek left the television town of Hilversum and moved to advertising capitol Amstelveen to run LibertyFilms, the TV department of FHV BBDO. With her background in television, FHV hired her to bring a more unconventional way of thinking into their agency. Formerly, Geertje worked as an executive producer at AVRO, one of the national public broadcasters. There she was responsible for the production of many big live events and TV programs, such as the Sail 2000 concerts, several award shows and the Junior Eurovision song contest for which she and her team received the prestigious Gouden Stuiver award in 2006 for best children’s TV program. Geertje never regretted her switch from television to advertising. She very much believes in the principle of combining different skills in production, especially since these days it’s all about producing moving content, in any form or for any screen possible.
Speaking at BBDO Director's Lounge presents The Directors
Adrian Hon
Chief Creative Officer & Co Founder, Six to Start
Adrian is the Chief Creative Officer and co-founder of Six to Start, and is one of the world's leading alternate reality game designers, having been influential in the genre since its birth. Previously, Adrian was Director of Play at Mind Candy, where he designed and produced Perplex City, the world's first commercially successful ARG. More recently, Adrian designed We Tell Stories, the most-talked about online publishing event of 2008. We Tell Stories has been shortlisted at the 2009 SXSW Interactive Web Awards.
Speaking at We Tell Stories: Where Literature, Gaming and the Internet Intersect
Erik Kessels
Creative Director, KesselsKramer
Erik Kessels is a founding partner and Creative Director of KesselsKramer, an independent international communications agency located in Amsterdam. Kessels works and has worked for national and international clients such as Nike, Diesel, Heineken, Oxfam, Ben and The Hans Brinker Budget Hotel. He has won numerous international awards.
Speaking at KesselsKramer wants to tell you a story
Paul Lavoie
Chairman and Chief Creative Officer, TAXI
In 1992, Paul Lavoie co-founded TAXI with partner Jane Hope, successfully combining the disciplines of advertising and design. After 15 years, six offices in Canada and the U.S., and an expanded product offering, TAXI remains independent and committed to its original vision. TAXI has been recognized in the industry for its fresh, unconventional approach; creating consistently strong brands for companies such as BMW-MINI, Nike, WestJet, Blue Shield of California, Viagra and TELUS.
Speaking at Advertising: A History of Lying
Alex Melvin
Founder & Managing Partner, 180 Amsterdam
Alex Melvin grew up in Scotland and spent the first 10 years of his professional career working as a Strategic Planner in various London agencies working on accounts such as Guinness, British Rail and Midland Bank, where he learnt to search relentlessly for the big idea at the heart of the brand.
Speaking at Opening Remarks, Closing Remarks
Loni Peristere
Creative Director & Owner, Zoic Studios
Loni Peristere co-founded digital production company Zoic Studios and is an acting director/creative director for the commercial, episodic, and feature film divisions of the company, overseeing and guiding productions with that carry a vast scope and reach. As a director, he has helmed numerous advertising projects for PlayStation, Budweiser, Craftsman, Adidas, SeaWorld, and Mini Cooper. His most recent project with Deutsch, Killzone 2, is the first broadcast spot created in-engine, with a full 4D PS3 component. The player can literally play through the creative.
Speaking at Killzone 2: Advertising as Game play. Game play as Advertising
Iain Tait
Creative Partner, Poke
Iain has been working in the online space since the mid nineties. After graduating from Edinburgh University with a BSc in Psychology he built websites for many of the Edinburgh Festivals. But before he had time get involved with the Puppet Festival he moved to London (the rumour was that they had a better version of the Internet down south).
Speaking at What Advertising can Learn from Radiohead