Boards Creative Workshop Series

Geertje Hoek

Manager Liberty Films, FHV BBDO

Three years ago Geertje Hoek left the television town of Hilversum and moved to advertising capitol Amstelveen to run LibertyFilms, the TV department of FHV BBDO. With her background in television, FHV hired her to bring a more unconventional way of thinking into their agency. Formerly, Geertje worked as an executive producer at AVRO, one of the national public broadcasters. There she was responsible for the production of many big live events and TV programs, such as the Sail 2000 concerts, several award shows and the Junior Eurovision song contest for which she and her team received the prestigious Gouden Stuiver award in 2006 for best children’s TV program. Geertje never regretted her switch from television to advertising. She very much believes in the principle of combining different skills in production, especially since these days it’s all about producing moving content, in any form or for any screen possible.


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	Search for a speaker: View all speakers Geertje Hoek Manager Liberty Films, FHV BBDO Three years ago Geertje Hoek left the television town of Hilversum and moved to advertising capitol Amstelveen to run LibertyFilms, the TV department of FHV BBDO. With her background in television, FHV hired her to bring a more unconventional way of thinking into their agency. Formerly, Geertje worked as an executive producer at AVRO, one of the national public broadcasters. There she was responsible for the production of many big live events and TV programs, such as the Sail 2000 concerts, several award shows and the Junior Eurovision song contest for which she and her team received the prestigious Gouden Stuiver award in 2006 for best children’s TV program. Geertje never regretted her switch from television to advertising. She very much believes in the principle of combining different skills in production, especially since these days it’s all about producing moving content, in any form or for any screen possible.