Boards Creative Workshop Series

Bob Deutsch

Founder and President, Brain Sells

Dr. Bob Deutsch, Founder and President of BRAIN SELLS, consults with agencies and corporations on "deep insights" into people's mind and mood, and applies such assessments to provide strategic branding ideas that touch souls and emotions in a primal way. Deutsch holds doctoral degrees in both Cognitive Science and Cultural Anthropology. He has worked in strategy rooms on Pennsylvania Avenue, in War Rooms on Madison Avenue, as well as in primeval forests in Africa, New Guinea and the Amazon where he studied chimpanzees and preliterate tribes. Dr. Bob, as he is fondly know to

many in the advertising industry, is an internationally-known adviser on marketing communications, and has been a commentator on TV and in newspapers, noting how human nature impresses itself on modernity. Before arriving on the commercial scene some 20 years ago, Deutsch worked with Nobel Laureate Konrad Lorenz. It was then that he began to develop his cognitive-anthropological method of inquiry, PRIMALysis, to discover the nature of how people develop attachments to people, products and ideas. He is presently writing a book (with Jeffrey Rayport) titled, NOT: What You Need To Remember (And Need To Forget) When Marketing To Anyone. Dr. Bob lives in Boston, MA. and in Florence, Italy, with his wife, Kathy.


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	Search for a speaker: View all speakers Bob Deutsch Founder and President, Brain Sells Dr. Bob Deutsch, Founder and President of BRAIN SELLS, consults with agencies and corporations on "deep insights" into people's mind and mood, and applies such assessments to provide strategic branding ideas that touch souls and emotions in a primal way. Deutsch holds doctoral degrees in both Cognitive Science and Cultural Anthropology. He has worked in strategy rooms on Pennsylvania Avenue, in War Rooms on Madison Avenue, as well as in primeval forests in Africa, New Guinea and the Amazon where he studied chimpanzees and preliterate tribes. Dr. Bob, as he is fondly know to many in the advertising industry, is an internationally-known adviser on marketing communications, and has been a commentator on TV and in newspapers, noting how human nature impresses itself on modernity. Before arriving on the commercial scene some 20 years ago, Deutsch worked with Nobel Laureate Konrad Lorenz. It was then that he began to develop his cognitive-anthropological method of inquiry, PRIMALysis, to discover the nature of how people develop attachments to people, products and ideas. He is presently writing a book (with Jeffrey Rayport) titled, NOT: What You Need To Remember (And Need To Forget) When Marketing To Anyone. Dr. Bob lives in Boston, MA. and in Florence, Italy, with his wife, Kathy.