Adrian Hon
Chief Creative Officer & Co Founder, Six to Start
Adrian is the Chief Creative Officer and co-founder of Six to Start, and is one of the world's leading alternate reality game designers, having been influential in the genre since its birth. Previously, Adrian was Director of Play at Mind Candy, where he designed and produced Perplex City, the world's first commercially successful ARG. More recently, Adrian designed We Tell Stories, the most-talked about online publishing event of 2008. We Tell Stories has been shortlisted at the 2009 SXSW Interactive Web Awards.
Adrian previously studied neuroscience at Oxford University and Cambridge University, and is the founder of the innovative Let's Change the Game competition to produce an ARG to raise funds for charity. Some of the venues at which Adrian has spoken include TED, Google, GDC, Nordic Game and the Montreal Games Summit. His weblog is at mssv.net
We Tell Stories: Where literature, gaming and the Internet intersect
In this session, Adrian Hon will present a case study of We Tell Stories, a groundbreaking experiment in digital storytelling in which Six to Start worked with six bestselling novelists from Penguin to create original stories tailored for the web. From a thriller told inside Google Maps, to a story told over blogs and Twitter, to a literary 'choose your own adventure' tale, the project resulted in genuinely new forms of storytelling that attracted critical and popular acclaim.
