Iain Tait

Digital Executive Creative Director, Poke

Iain has been working in the online space since the mid nineties. After graduating from Edinburgh University with a BSc in Psychology he built websites for many of the Edinburgh Festivals. But before he had time get involved with the Puppet Festival he moved to London (the rumour was that they had a better version of the Internet down south).

At an unpronounceable agency called Syzygy he worked on projects for The Royal Opera House, Boots, Wilkinson Sword and Siemens.

He moved to become the Director of Product Development for First Tuesday, a networking organisation connecting entrepreneurs to VCs. After being partially responsible for the .com boom (and subsequent downturn) he realised he missed the creative bit of agency life. So he moved to Oven Digital. Which went bust.

From the ashes of Oven Iain set up a hybrid entertainment startup which proved to be ahead of its time (i.e. irrelevant in the market). So he started Poke with 5 other homeless digital veterans.

Poke is a creative agency that focuses on the digital space. As well as working with clients like Orange, WWF, American Express, Zopa and Yahoo! Iain writes a blog at crackunit.com and has been involved with a bunch of industry things like D&AD, Oneshow, Art Directors Club, The Webbys and more.

Finally, he absolutely hates writing about himself in the third person; it makes him feel very strange.