David Baldwin, Executive Producer, Art & Copy

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David Baldwin, ECD of Baldwin& and president of the One Club, considers the history of advertising, which began with the creative revolution of the '60s up until the present day, as Chapter One. Chapter Two, he says, is yet to be written, and those who are bringing advertising forward into uncharted territory are this chapter's authors. Baldwin will discuss the creation of Art & Copy, the One Club-produced feature on the industry's creative innovators, and why tough times like these are the best times to innovate.

Doug Jaeger recently traded the responsibility of running an agency for one of those jobs that sound way too good to be true: director of innovation at TAXI New York. In his presentation, Jaeger will discuss the development of high impact and experimental techniques to develop cross-media campaigns, as well as The Happycorp's approach to solving marketing problems through the use of digital/social media on projects with MoMA and VH1, and the New York event series lvhrd.

Tony Högqvist says that “innovation does not come from jumping on trains” but rather from experimentation and a willingness to learn from failure. In his session, Högqvist will explore the idea “Social, but not for the sake of it”. Through a series of case studies, he will uncover the processes and learnings behind a number of successful – and unsuccessful – interactive and social media projects.

The web has accelerated our communications, made the daily grind more efficient and allowed each of us to have a voice. But how will it change our politics, make our society more efficient, create a better world for us and our children? It will be our generation’s responsibility and opportunity to design a web that no longer traps us, but frees us to pursue the highest form of happiness. Designer/web developer Scott Thomas, who served as design director of new media for Obama for America, will address these issues as well as discuss his role in one the greatest branding efforts in history.

Network at the Workshop After Party featuring live performances from The Lucky Jackson Band, The Yellowhammers and The Debauchers, as well as Vapor Music's DJ Flashbulb - all ad industry professionals by day and musicians by night!