Doug Jaeger, Innovation Director, TAXI New York, President, The Art Director's Club

May 19, 2009 - 2:10 PM to 2:40 PM -

Doug Jaeger recently traded the responsibility of running an agency for one of those jobs that sound way too good to be true: director of innovation at TAXI New York. In his presentation, Jaeger will discuss the development of high impact and experimental techniques to develop cross-media campaigns, as well as The Happycorp's approach to solving marketing problems through the use of digital/social media on projects with MoMA and VH1, and the New York event series lvhrd.