Tony Högqvist

Founding Partner and Global Creative Director, Perfect Fools

Tony Högqvist co-founded Houdini Digital Creations in 1999 and Perfect Fools in 2002. Creative Director for productions for Adidas, Coca-Cola, Ford/Lincoln, Nike, Saab, Samsung, Seat, Mentos and many more. Högqvist’s work has earned a broad array of prizes at international festivals including Cannes Lions, London International Awards, Eurobest Awards and New York Festivals as well as FWA Sites of the Day and Adobe/Macromedia Sites of the Day. He lectures regularly on digital creativity at schools such as Hyper Island and Berghs. Tony always said he'd retire when he won a Cannes Grand Prix. Just 28 years old he achieved it last year and he hasn't gone yet.