Back for another successful round in 2009, The Boards Creative Workshop is coming to Amsterdam for our first-ever European event. With a full-day program, the Creative Workshop brings together the most innovative minds in the business and beyond to discuss the nuances of The New Age of Storytelling. Cutting-edge storytelling tools such as interactive narratives, social media dialogues and gaming experiences have generated a new breed of conversational media with limitless possibilities. Join us and discover how the industry’s sharpest minds are unlocking the potential.

The BCW Amsterdam After Party will be hosted by Massive Music.
Click here to view the invite.

Agenda Highlights:

	BBDO Director’s Lounge presents The Directors In this session, FHV BBDO Head of TV Geertje Hoek will present six directors hand-selected by her and BBDO Heads of TV from Germany, the UK and Belgium. The BBDO Director’s Lounge is a well-known phenomenon in Germany, founded by BBDO Dusseldorf HTV Steffen Gentis several years ago. Attendees will be able to meet and mingle with BBDO’s chosen directors at the lunch break, immediately following this session. Read More
	We Tell Stories: Where Literature, Gaming and the Internet Intersect Adrian Hon presents a case study of We Tell Stories, a groundbreaking experiment in digital storytelling. Stories utilize such modern day tools as Google Maps, blogs and Twitter, and choose-your-own adventure devices to drive the narratives. Read more.
	Killzone 2: Advertising as Game play. Game play as Advertising Game creator Guerrilla Studios and the digital production company Zoic Studios discuss an innovative production process developed in the creation of a “4-D” interactive commercial for the game Killzone 2 examining the possibilities of immersive advertising as game play and game play as advertising. Read more.
	Primal Minds, Fractured Narrative Dr. Bob, a cognitive anthropologist, will describe epochs in human history, from the invention of TV to the various generations of digital marketing, in terms of how the mind seems to deal with – and people experience – not only the commoditization of connectivity and content, but also the commoditization of time. Read more.
	Advertising: A History of Lying This entertaining and inspiring session Paul Lavoie will uncover some of the industry’s greatest deceptive blunders, highlight success stories, and ultimately prove why truth and transparency are essential to effective and long-lasting consumer relationships. Read More

Click here for full speaker list & agenda

Creative Workshop Co-Chairs:

Boards is pleased to announce the co-chairs to the Boards Creative Workshop: Amsterdam – 180 Amsterdam Founder and Chairman Alex Melvin and S-W-H Managing Director Mark Aink.

Alex Melvin Founder and Chairman 180 Amsterdam

Mark Aink Managing Partner S-W-H

REGISTER NOW AT ONLY €450
For group rates contact Joel at +1-416-408-2300 x650